Lead Generation for financial SaaS company following industry trade show
A leading cloud-based payments infrastructure provider for the insurance industry became a partner of a large industry association. In order to capitalize on the opportunity the company wanted to follow up with all trade show attendees and book demos for any interested parties.
With a short time frame and limited sales resources, it made sense to outsource the trade show follow up process to a specialized provider. The Port Group was brought to follow up with over 5000 association members. Through continued outreach the company was able to book numerous appointments and fill their pipeline.