Appointment Setting & Customer Engagement for a venture backed B2B health technology company
After recent venture funding, a leader in remote patient monitoring needed to scale business development and reduce their cost-of-acquisition. Prior to working with the Port Group, business development and sales teams relied heavily on paid ads to acquire their leads. At the time, their cost of acquisition was 400% where it needed to be.
In order to empower their sales reps and reduce costs the Port Group was brought in to scale business development. By running multi-channel workflows for outbound appointment setting and all stages of the buyer’s journey, costs were reduced and the quantity of leads increased over 250%.