Outsourcing the lead generation and sales areas of your business is always a tough decision that should not be taken lightly. When companies decide to outsource, they are putting trust in a third party provider to help them reach certain goals and also grow their business.

Although there are some risks related to outsourcing, especially if you are outsourcing vital business areas such as sales and lead generation, there are also numerous benefits that your business can gain from it. Successful businesses know that in order to grow, they need to take advantage of all available resources, including knowledge that is the key to overcoming many challenges. Outsourcing your sales and lead generation areas to a third party is aiming for more expertise and knowledge that will help your business thrive.

For some businesses, the idea of allowing critical areas to be outsourced can sound scary, because when you don’t have complete control over your processes and people, how can you trust they will complete them successfully?

When companies decide to outsource, they should know that they will never get everything as they want or expect, but, at the same time, there are many monotonous tasks that are worth outsourcing. For example, real estate agents that hire a partner to photograph their listings have a better chance of getting a higher commission. A study led by Real Trends concluded that agents or companies who outsourced their professional listing photography got two times higher commission.



The importance of having a lead generation partner

Finding a good lead generation partner can be the difference between getting high quality leads or not. Likewise, the right partner can help your business increase sales and, therefore, revenue. Real estate companies have been outsourcing their lead generation to work with a partner for many different reasons, and here, we want to highlight some of the most important.


A lead generation partner has better tools and expertise

A real estate experienced lead generation partner will have more powerful tools and skills than the average agent. While you may have a team of sales representatives who knows how to sell, a lead generation partner can provide you with a team who knows how to analyze the data, find highly qualified leads and overall offer you a greater scope.

Since they have more expertise and tools, they could also assist you in observing the behavior of the best agents in the market and to determine the most important real abilities to be successful at listing.


The lead generation partner focuses on the most important tasks

A typical day of work for a real estate company includes different tasks, for example, responding to inquiries, calling prospects, filing paperwork, opening houses and cold calling to generate new leads. Due to the different tasks a real estate company can run in a day of work, it is easy to lose focus and instead of finding new prospects, they could end up sending emails or handling administrative tasks.

While the real estate company has a lot of tasks to handle, a lead generation partner has only one objective, which is, generating more leads. Therefore, they render and allot all their time and energy generating leads. Allowing your business to outsource that part of your processes will create greater results thanks to the expertise and focus that they provide.


A lead generation partner is the perfect solution for your business

When we are talking about lead generation there is no magic formula and not one way that works well in every instance. But partnering with a lead generation expert can provide you a solid and reliable back up to help increase the minimum number of leads you can expect each month, which in return helps create stability to your business.


How do you know it’s time to outsource your sales or lead generation areas?

Are you tired of searching for qualified leads for your real estate business? Are you short on resources with strong communication and persuasion abilities who can help you engage with new clients?

If your answer is yes, then it is time to outsource the lead generation processes to an experienced lead generation partner. By outsourcing your lead generation, you will have more time to focus on your core strengths. Besides improving your focus, the lead generation partner can help you increase sales, save overhead costs, and improve income.

Understanding the importance of outsourcing at the right moment is crucial for the growth and performance of your real estate business. We hope this information might help you understand why real estate companies are outsourcing and when is the right time for you to outsource your lead generation processes. Do you have any other reasons on why real estate companies should outsource their lead generation? Please share them with us.

If you are interested in hiring an outbound agency with a team of experts focusing on your lead generation and business development processes, contact us and get a free business development health check!