These days, the way people buy products and services has considerably changed. Now customers are no longer attracted by extravagant advertisements. Also, aggressive commercials and sales pitches are no longer effective as they were a few years ago. Content, on the other hand, has become more important in the past years, so having quality content has become the key to engage customers.

With the rise of people looking for quality content, inbound content marketing companies became even more important. However, there is a common misconception that many of these companies have: the idea that because they focus on creating valuable content and offering key experiences to attract customers, they don’t need external guidance or help with their core tasks.

It’s like companies who believe they don’t need to market themselves because they have been in the market for several years. It’s not only a common misconception, it’s also a common objection that salespeople have to handle.

We’re here to question this theory and tell you why even inbound content marketing agencies need outbound lead generation, regardless if they have strategies to attract customers or if they think they have been long enough in the market. If more businesses realized how illogical this misconception is, they would be able to grow their business even more.

Here we highlight some reasons why inbound marketing agencies still need to outbound lead generation:

Be open to new perspectives

Sometimes you need a partner that can give you new and fresh points of view to help you attract and convert engaged leads to your company. Even if you are great at creating content to attract customers, you can hire someone that can give you feedback on your copy or provide you with insights about the prospect, such as who they are, what they do, and what they are trying to achieve.

Targeting desired customers

Outbound lead generation can help you to target your desired customers at different demographic locations and gather relevant information about prospects, such as their needs, motivations, and preferences. Having an outbound lead generation agency that focuses on providing quality leads while you continue with your internal processes can help your business understand who your prospects really are and outperform your regular results.

Increase sales and ROI

Investing in lead generation is one of the top priorities of many companies because thanks to this strategy, they can attract more potential customers and increase sales of their products and services. Businesses that use lead generation are more likely to convert leads into full-fledged customers, resulting in higher sales. As a result, the company’s profit margins may improve as well. Although naturally growing a relationship is always better, lead generation can be an outstanding and faster way to profit and flourish.

Learn and expand your market

When you started your agency or company you targeted a specific group of people. But is this the only sector you can be targeting? Using outbound lead generation helps you to get to know more opportunities in different industries and take advantage to start targeting them as well. Also, lead generation will allow you to enter new markets that you would not have otherwise.

Improve leads quality

Your team members may be experts when it comes to content creation, but converting site visitors into potential clients may be outside of this.Creating content and publishing it onto the web can get you traffic, but if your visitors are not converting into leads, then your time and effort might be wasted.

Instead, with lead generation, you are adopting a highly targeted approach to content production. Everything you write for your company should be tailored to these specific groups. This makes it simpler to come up with subjects and ideas that are of interest to different audiences. Moreover, you will increase the quality of your leads as a result, boosting conversions and revenue.

We hope that these reasons we highlighted could help you understand why even if you are an inbound content marketing agency, you still need outbound lead generation. Do you have any other reasons or objections on why you need or don’t need lead generation? Please share them with us.

If you are interested in hiring an outbound agency with a team of experts focusing on your lead generation and business development processes, contact us and get a free business development health check!