by Sandra Fernandez
Many small business owners are always seeking for new ways to expand their consumer base and help the company grow. However, business growth can be a time consuming process and quite challenging. One of the fundamental elements of growing a business is having a continuous stream of sales leads.
There are two types of lead generation channels: online and offline. Your company’s blog, website, facebook ads/linkedin ads, and SEO, are all examples of online lead generation methods. Direct mail and cold calling are the most often used offline methods.
One of the most important goals of every B2B company is to generate high quality leads from online and offline methods, and convert them into clients. If sales and marketing work effectively, they might help your company outperform the competition and expand your business dramatically. That’s why we’d like to share the top techniques to acquire business leads with you.
1. Send cold emails
Sending cold emails will help you reach out to the prospect to establish rapport in the message, and encourage the recipient to book a call with a salesperson over the phone, where the sales team can sell their product or service.
Cold email marketing is a sequence of emails with a clear call to action to convert your prospect into a client. Cold email may be a profitable, effective, and a scalable sales funnel that feeds into the rest of your sales process.
If you are just starting with cold emails for your business, the process might be overwhelming so if you don’t know where to start we recommend you to read Write cold email for better responses rates in 4 steps.
2. List your company on directories
Adding basic information, such as your business name, address and phone number in online and traditional directories does not take a lot of time, and helps customers easily find your business.
Besides building a website, advertising in magazines, online advertising, and attending networking events, listing business contact information in a directory will help you attract new customers and increase sales.