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by Sandra Fernandez

3 reasons why you should hire an outbound agency

The biggest obstacle to selling over the phone is catching someone who is not interested in buying something at a time when they are busy. Cold calling and lead generation can be uncomfortable and hard, but for some companies outbound telemarketing is key. However, that doesn’t mean that you have to set up an in-house call center.

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Sandra Fernandez

3 steps to describe your B2B customer profile

Most companies' goals include exponential growth, attracting new customers and generating millions in revenue. However, before companies can make it big, they need a strategic plan for how they are going to build a strong and solid customer base.

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Sandra Fernandez

4 tips to create a unique value proposition

No matter what your product or service is, if you are running a small company or you are the CEO of a major corporation, you need to create a clear and effective value proposition

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Sandra Fernandez

4 ways to decrease your customers acquisition cost

Customer acquisition cost is the approximate investment or expenditure cost of getting a new customer. To put it another way, it’s all the advertising costs, tools that you pay for, and marketing and sales investment involved in converting a prospect into a customer that buys your product or service.

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Sandra Fernandez

5 sales techniques to close more B2B deals

Sales closing is how salespersons reach their quota and how businesses increase revenue. Choosing the right techniques and phrases to close a sale is crucial to success.

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Sandra Fernandez

5 tips to increase your customer lifetime value

Customers are the ones that give life to companies, without them businesses would not be able to grow and succeed in the market.

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Sandra Fernandez

6 B2B Lead generation strategies that actually work

According to the Content Marketing Institute lead generation (85%) and sales (84%) will be the most important goals for B2B content marketers over the next 12 months.

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Sandra Fernandez

B2B Appointment setting best practices to boost your effectiveness

B2B Appointment setting is not only a vital part of the lead generation process, it is also one the hardest challenges for most companies. Companies understand that if they want their sales team to grow, they must constantly train and encourage their sales force.

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