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by Sandra Fernandez

3 reasons why you should hire an outbound agency

The biggest obstacle to selling over the phone is catching someone who is not interested in buying something at a time when they are busy. Cold calling and lead generation can be uncomfortable and hard, but for some companies outbound telemarketing is key. However, that doesn’t mean that you have to set up an in-house call center.

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Sandra Fernandez

B2B Lead generation: top techniques to acquire business leads

Many small business owners are always seeking for new ways to expand their consumer base and help the company grow. However, business growth can be a time consuming process and quite challenging.

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by Sandra Fernandez

How to cold call: 7 techniques to B2B cold calling sales success

Understanding your customers and their needs is essential to be successful in any type of sales. Cold calling is no exception to the rule. Contrary to what people might think, B2B cold calling is not dead. In a world where remote work has been increasing, cold calling is making a comeback.

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by Sandra Fernandez

Write cold emails for better response rates in 5 steps

Despite rumors of its decline in recent years, email is a go-to channel for marketers that remains growing. Today, there are many ways to contact prospects, but getting into their inbox is still one of the most effective ways.

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